“Pier 360” Beach Festival

The Santa Monica “Pier 360” Beach Festival, is the ultimate celebration of SoCal beach culture

The free, all-ages event brings together thousands of locals and visitors for ocean sports, beachside games, skateboarding, roller skating, live music, food and drinks, and a deep dive into 90 years of paddleboard racing history.

“Pier 360” Main Attractions

• Paddleboard Races (June 29) – Celebrate 90 years of paddleboard racing with the One-Mile Short Course ($30), Mike Vaughan Memorial 5-Mile Distance Race ($40), and high-speed Sprint Racing ($40). Open to paddlers of all levels.
• Ocean Swims (June 29) – 500m and 1-Mile open water swim events with wetsuit/non-wetsuit divisions and age group awards. Check-in begins at 7:30 a.m., with Hawaiian blessing.
• CBVA Beach Volleyball Tournaments (June 28 and 29) – Men’s & Women’s Open competition for a $4,000 prize pool plus the Santa Monica Beach Volleyball Hall of Fame Legends Exhibition.
• Santa Monica Strongman Classic (June 28 and 29) – High-octane strongman contest featuring over 80 male and female athletes competing across multiple weight classes.
• AAU Invitational (June 29) – Top 18:U girls teams compete in a Triple Crown showdown.
• Lifeguard Competitions (June 28) – Including the historic Pete Peterson Surfboat 1-Mile Dory Race and Junior Guard events.
• Skate Experience (June 28 and 29) – An energetic celebration of skateboarding and athleticism with demos, clinics, and competitions on custom ramps with L.A.’s top skaters.
• POP SK8 Roller Rink (June 28 and 29) – Community themed pop-up roller rink on the Pier deck open 10 a.m. to 5 p.m. (free skates available on site).
• The Fox Den Beer Garden (June 28 and 29) – Chill with cold brews and vodka seltzers thanks to Michelob Ultra. Open to all ages, with alcohol available for purchase to guests 21 and over. Sponsored by The Surfing Fox.
• All-Day Music & Polynesian Dance (June 28 and 29) – Kick off each day with vibrant Polynesian performances and live music throughout the afternoon.
• Museum of Beach Life (June 28 and 29) – A free, hands-on exhibit curated by local legends explores the history of surf, Muscle Beach, and paddleboard racing.
• Youth Zone (June 28 and 29, 9 a.m. – 2 p.m.) – Arts, crafts, and giant games for kids. An adult must accompany children under 18.
• Old Navy and Disney Road Trip (June 28 and 29) – A free, family-friendly pop-up experience inspired by the classic American road trip, featuring scenic photo ops, roadside refreshments, exciting giveaways, and an exclusive Old Navy x Disney pop-up store with items from the collection­–including sold-out pieces like the mini tote bag.

“Pier 360” is produced by Santa Monica Pier Corporation, along with these great sponsors Old Navy, Pacific Park on the Santa Monica Pier, Celsius, Big Blue Bus, Adidas, The Surfing Fox, The Pierside, Best Day Brewing, Lightship, Simply Pop, Everyday Dose, Frontier, Gatorade Hydration Booster, Lifeway Kefir, Healing Grounds, Wetzel’s Pretzel Food Truck, Costco, Standard Procedure, Kendra Scott, Johnny Rockets, Hot Dog On A Stick, Heal The Bay, Santa Monica Travel & Tourism, AB InBev and Toyota.